As the popularity of Rx Savings Solutions grows, many people who are new to the idea keep asking what its all about. Often times, we hear the same staetment, “we can call our pharmacist down the street, why would pay to call you?” That is a very good question, why would anyone pay for a pharmacists advice when they can usually call their local pharmacist for free? The answer is ROI, or Return on Investment. Think back if you can to the last time you were in a pharmacy or called the pharmacy to ask the pharmacist a question. Did you talk to them about a general health question? Odds are, you did. But what about asking them about the prices of your medications, have you ever done that? If so, the likely response you got was probably short due … Continue reading
The marketing campaign for Nexium, otherwise known as the “Purple Pill,” has one of the highest costs in the nation for prescription drugs. In 2008, it had the 2nd highest gross sales of any brand name drug on the market, weighing in at $4.8 billion. This is an interesting fact, because in clinical studies its proven no more effective or safer than a handful of other medicines used to treat heartburn and acid reflux, several of which are over the counter. So what gives, why does Nexium command such a large price? The answer is their marketing campaign. Astra Zeneca, the maker of Nexium, has been launching an all out attack to suck up market share ever since it hit the market. They’ve done a good job too, with their sales representatives getting many Physicians on board, and a slough of commercials, … Continue reading
Our team of experts is dedicated to providing you with cost saving prescription drug advice! We will post to our blog weekly, referencing a variety of subjects ranging from prescription saving tips to popular health news all aimed at providing you with healthy living advice and reducing your out of pocket healthcare expenses. In the meantime, we invite you to take a look around the site, and let us know if you have any questions or comments. Thank you for visiting, and check back weekly for updates starting November 1st! The RxSavings Solutions Team
