The New Consumer, Frugal like Never Before

As the recession slows (and hopefully ends), a new consumer is emerging unlike one thats been seen since the days of WWII.  Saving rates are going up, consumption down, and even those with good, high paying jobs are bargain hunting.  As shoppers maintain focus on making efficient, cost saving choices in their everyday life, its no doubt the pharmacy chains and grocery stores are competing hard for your business. As a consumer, this competition can be a Great thing!  Cost conscious spenders are the new norm, and retailers, as well as drug stores, are taking notice.  When shopping for prescription medications, the same rules apply.  There are deals to be had, but only if you know where to look and do your homework.  We routinely see people paying over $300 for a 90 days supply of medication “A,” when they … Continue reading →